It was a slow Valentine's Day for the Diary. There was the odd rose sent in by admiring readers but unfortunately the Diary was desperate and dateless.
So desperate, that reading back issues of Money Marketing was as exciting as it got. And back in the very first issue of MM in September of 1985 the Diary came across a letter from a bright young technical manager from Equitable Life called MC Daniel. After wishing us luck on our inaugural issue, he commented that most of the problems in knowing the terms of future premiums “may be solved by using Equitable Life's recurrent single-premium plan”.