IFA Thomson's Group may adopt the name of its German parent AWD Holding as part of its bid to become the UK's leading European IFA.
The group is believed to be considering the name change which would not necessarily see the Thomson's name disappear entirely but would give a better indication of its attachment to the German financial services group.
300-RI group Thomson's was bought by AWD in 2001, which has 4,846 advisers in Germany, Austria, Switzerland and Italy and has recently acquired several businesses in Eastern Europe.
Speaking at a conference in London last week, entitled, New Trends and Challenges in European Financial Services Markets, chief executive Douglas Gardner said the firm has gained a strong financial partner in AWD and extensive financial leeway to secure future growth within the group.
He said: “Thomson's pursues a consistent growth strategy, as does AWD. It is based in part on independence as a commitment and a core competence.
“Future objectives include an increase in the number of advisers and their productivity, especially by making use of cross-selling potential, expanding the customer base, realising synergies within the Thomson's group and developing the AWD brand in the UK.”