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Thomson in the driving seat with e-business trading ads

US-based financial information service Thomson Financial is launching an advertising campaign to promote its Global-Topic range of e-business products to equity professionals.

The campaign is based on Formula 1 motor racing, working on the analogy that successful equity market professionals are like F1 racing teams, competing in a demanding, fast-paced environment, each needing a high-performing set of tools to do well.

Thomson Financial is a provider of e-information services to financial businesses across the world. GlobalTopic products are designed to provide international data and electronic trading systems to equity professionals.

A series of newspaper advertisements for GlobalTopic will run throughout November, appearing in the UK financial papers and the European Wall Street Journal. Six London taxi cabs will also be branded with the GlobalTopic campaign theme.

GlobalTopic marketing manager Richard Martin says: “We are drawing upon the well-known sophistication of Formula 1 and the business solution we offer. In Formula 1, every part must fit, which is the ideal we have designed our products on.”

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