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Thinktank aiming for money&#39s &#39human side&#39

A new thinktank has been set up to develop financial planners&#39 understanding of the &#39human side of money&#39.

The Nazrudin Project has been launched by American founder, Kinder & Co president George Kinder and UK founder Norton Partners chief executive David Norton.

It is open to all financial planners and the project is setting the aim of helping planners better understand their clients&#39 financial goals and to provide a more holistic service.

The rationale behind the movement is to move beyond simply consulting with clients from the point of view of money goals and looking more towards life goals.

Norton said: “The Nazrudin Project has been running successfully in the US for many years. The massive grass roots support and interest we already have in the UK shows us just how interested British planners are in the concept.”

Kinder said: “The movement aims at shifting the emphasis of the planning relationship to assisting clients in formulating their “life of choice” first. Advisers can only truly help their clients if they can strategise the financial decisions which will support their client&#39s unfolding life plan and its financial requirements.”

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