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The Telegraph launches financial advice service

Sedgwick Financial Services and The Telegraph are set to offer independent financial advice to the papers readers.


The new service will be branded Telegraph Independent Financial Advisory Service and will initially be available to 5,000 selected readers on a trial basis.


Sedgwick&#39s practice director Andrew Oliver says: &#34We are particularly pleased to see a major brand such as the Telegraph promoting a full advisory service to its readers, bucking the trend of recent years for major brands to move into the role of product provider.&#34


The Telegraph&#39s commercial development manager Andrew Collyer says: &#34When looking at suitable partners, it was obviously essential to protect the Telegraph brand and so we went through an exhaustive selection process.


&#34We settled on Sedgwick which shares our commitment to quality service delivery but which also has a sophisticated servicing infrastructure capable of delivering a high volume service of this kind.&#34

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