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The Quay to media coverage

The Diary was delighted to read that IFAs hoping to raise their media profile should buy their favourite hacks meals and drinks, as well as paying the cab fare home, according to Quay Software&#39s media guide.

Although we agree with Quay Software&#39s view that Money Marketing is of &#39far reaching impact&#39 and is &#39often used by Government departments as a paper of record on important decisions&#39, we are not so sure about some of their other assertions.

For instance it is hardly surprising that IFAs are warned not to make jokes with journalists when you bear in mind the kind of people you are dealing with, after all &#39the telephone is a journalist&#39s best friend&#39.

Nevertheless, IFAs are urged to remember that journalists have lives too. Apparently, just like other people, we worry about bills. Telephone bills, presumably?

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