Early findings from The Platforum’s first research with financial advisers in January 2013 suggest that, despite easier re-registration than ever, less than 10 per cent of advisers are considering moving a substantial amount of their client bank to another platform. More than half are resistant to any move.
At the same time we see circa three quarters of all new business written on platform and the majority of this goes to the primary platform.
So with advisers resisting the upheaval of a platform move, with more business going to platforms than ever and with the primary platform taking most of the spoils, have advisers made their choice? We know from our discussions with platform CEOs that the vast majority of new flows today come from existing adviser users. Has the die been cast or can the smaller platforms still rock the boat?
One of the single most important factors in considering which platform to use as the primary platform for new business is feedback from other advisers, a belief that the platform is easy to use and the levels of service provided. To gauge this across the adviser community , The Platforum are asking all advisers a single, simple yet vitally important question.
“What do you think is the best platform in the market right now?”
All advisers who enter will be in with a chance to win a pair of tickets worth £200 to the event where we will unveil the results. You will also win an annual subscription to PAT, our platform analysis tool.
Voting is easy – just click here to vote.
We will be announcing the winners at our annual party and awards night on February 28 which will be held this year in Circus, Covent Garden. Awards are voted across the direct, adviser and workplace channels by the users. Everyone is welcome to come and we have a few tickets left. The dress code is Whatever Makes you Happy, and the awards will be handed out by the alarmingly stern Ringmaster Remi. For more information on our event, please visit our website.
Holly Mackay is managing director of The Platforum