Former Neptune Asset Management marketing director Georgina Pardoe has been appointed to work with The Platforum as a consultant.
Centaur Media, parent company of The Platforum and publisher of Money Marketing, has appointed Pardoe on a consultancy basis to review the output of its retail financial media and information portfolio. She will also review the services Centaur provides to fund groups and platforms.
Pardoe will initially work with The Platforum and Money Marketing. Most recently she was head of marketing Europe for Aberdeen Asset Management.
The Platforum managing director Holly Mackay says: “We have amassed a lot of data and insights over the last seven years and expanded our focus to take a broader look at the retail investment space.
“We need to look at how we are serving up our research to our customers – the old printed reports alone do not feel flexible enough for today’s reader. Future plans are to work more closely with Money Marketing to serve up more flexible reports and to work with what is becoming an increasingly international customer base. Georgina will be a fantastic addition to the Centaur team.”