The jury was still out among City analysts over Bradford & Bingley chief executive Christopher Rodrigues' IFA-based str ategy as the former building society floated on the London stockmarket this week.
B&B Shares were trading just below the 248p flotation price at time of Money Marketing going to press.
B&B, which recently bought mortgage specialist John Charcol, is valued at around £1.7bn, just outside the FTSE100.
Windfalls for members were £609.65 – at the low end of predictions which had suggested they could reach £800.
Corporate affairs manager Chris Holland says: “We are pleased the flotation went smoothly and although the shares were within the lower end, at least they were within the original scale.”