It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]
I like to think one of the skills that makes me a decent adviser is the ability to convert complex, illogical and sometimes-opaque notions into bite-sized snippets of information clients might understand. Thirty years in the job has led me to accept, although we live and breathe our subject, that is simply not the case […]
After what seems like never ending preliminaries, the general election campaign is now in full swing. When it comes to the outcome the only thing certain is that no one really knows what is going to happen. With the impact the smaller parties are having, we are looking at a wide range of different outcomes […]
A deal to integrate independent financial adviser Sixty Plus into Bower Retirement Services has fallen through, just under a month after it was first announced. Bower revealed plans to recruit Sixty Plus’ seven staff in mid-March, with managing director David Wright joining to serve as an adviser. However, Bower has now confirmed that the deal […]
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