The Exchange is set to bring personal finance services to millions by
linking up with ntl's transmission network.
The partnership will give The Exchange's Moneyextra. com service access to
nearly six million homes nationwide through the ntl network's Finance
Channel when it launches later this year.
The link-up means consumers will be able to find out about and compare
financial products on Moneyextra.com through their TV or pc.
The Exchange is hoping the new access will empower customers to make
informed decisions on a range of products including Isas, credit cards and
bank accounts, personal loans and mortgages.
Product information will include user-friendly best-buy tables for each
product area, plus a news service including share price updates.
The Exchange says the move marks “a significant leap in our strategy of
making personal financial services readily available to as many people as
possible.” It rejects suggestions the increased distribution will undermine
the role of professional advice.
Chief finance officer David Chislett says: “The link with ntl is another
delivery mechanism for what we are doing already. We believe a section of
the market will want to seek professional advice. The business-to-business
Exweb service is intrinsically linked to the consumer services. We
encourage consumers to seek professional advice for complex financial