View more on these topics

The directory route to pushing websites

I read with some interest the article regarding AssureWeb&#39s IFA Window and websites (Money Marketing, March 29).

I would agree that the sites themselves are very good indeed, However, there are many points in the article that should be clarified.

First, they have been promising for ages to “promote” the websites and this (to date) has simply not happened.

Second, it is very noticeable that they now intend to use a search engine optimisation company. This is laudable – and not before time.

But having repeatedly questioned them on this matter, they are only going to optimise the IFA Window site itself and not the individual web sites – which is what is really required. This will mean that the only access is via the IFA Window portal.

This last matter was further highlighted by a conversation with DBS (the owner of AssureWeb, I believe) who informed us that they are actively discouraging “members” (whether this is of DBS or IFA Window was not clear) from joining any other IFA “portals” or “directories”. Why this paranoia, one asks oneself? The only logical answer is one of control.

Without any doubt, an IFA who is serious about any marketing initiative on the web should join as many directories (and I include both free and those charging a fee) as possible to promote their web-sites, be they AssureWeb sites or independents such as, and These directories already have the optimisation done, consistently appear high in the search engine results and are already providing excellent sources of screened hits to their members.

It should never be a question of “just join us as we are the best”. IFAs should join all the directories if they want to market their internet presence effectively. and will certainly tell you to join IFA Window as well – so it is beyond me why AssureWeb and DBS are stating the opposite.

There is a simple lesson here – the more directories you join, the more hits you will get. Yes, get yourself an AssureWeb website but use all the tools available to market it.

Many IFAs bemoan the fact that they do not get hits or enquiries from their internet presence. They are almost without exception the ones who have not marketed their site effectively. Conversely, those who are enjoying a regular income stream from their websites are always those IFAs who have forked out the small sums involved to join every directory available. To join all the directories available will cost about £350 a year. If an IFA is not prepared to meet this level of expense then they should not be surprised if they do not get enquiries from their websites.

Name and address supplied


Isa breakers

March witnes-sed some of the most volatile market conditions of the past few years, with the FTSE plummeting back to 1998 levels. Do you think that nervous investors, who chose not to fill their Isas before the tax year deadline, were right to do so? AB: There is no rule that states you must invest […]

Brain wave for &#39mutual&#39 platform

Software provider Mortgage Brain says it is near to signing deals with several major lend-ers to create a “mutual” mortgage trading platform which the lenders will own and control. A previous cross-industry initiative, co-ordinated by the CML, failed to get off the ground. Director Mike Green says he is negotiating over the stake each can […]

Leader – Build trust to stop bubble bursting the Isa business

The investment industry may wish to spend the Easter break licking its wounds following this year&#39s Isa season. Business has almost certainly dropped for most fund groups, in particular for those which previously rode the technology stock boom. No one would deny the industry a little rest and relaxation but it may be wise to […]

Healthcare plan from Western Provident on sale through IFAs

Western Provident is offering a new healthcare cash plan for companies and individuals sold through IFAs. The cashback plan has three levels of cover, based on cost, for companies and individuals. The corporate plan offers £8, £10 and £12 per month plans. The individual plan has £8.80, £11 and £13.20 per month. The plans provide […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm