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The bare truth

Coventry Building Society is so excited by the launch of its specialist mortgage arm Godiva Mortgages, it sent journalists a factfile on Lady Godiva last week.

The Diary thought it would share the information with readers, so you know the legend behind the brand.

– Lady Godiva was the wife of Leofric, Earl of Mercia, at the time the town of Coventry was founded in the 11th Century.

– With her legendary horse-ride through the markets of the town in protest at high levels of taxation, Godiva sought to bring about a fairer deal for the citizens.

– The name Peeping Tom, meaning a voyeur, came from the Lady Godiva legend.

– Godiva is the Latin version of the old English name Godgyfu or Godgifu, literally god’s gift or good gift.

– Lady Godiva Rides Again was a 1951 film starring Diana Dors and also featuring Joan Collins in one of her early film roles.

– Lady Godiva has been used as the logo of Coventry Building Society since November 1969 when the motif appeared for the first time on the annual report.

– The name Lady Godiva was used in Queen’s 1979 hit single Don’t Stop Me Now.

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