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Thames River MM range rebranded to F&C

F&C Investments plans to brand Thames River’s multi-manager funds under the new F&C MM banner.

Gary Potter and Rob Burdett’s five multi-manager funds will see their Thames River prefix dropped and replaced with F&C MM Navigator, while the firm’s Lifestyle multi-manager suite will be rebadged as F&C MM Lifestyle.

The changes, which are still subject to regulatory, board and shareholder approval, are part of the “hibernation” of the Thames River brand that the asset manager announced last May. It includes the group’s traditional funds as well as its multi-manager products.

F&C Investments head of marketing Tracy Fennell says: “Over the coming weeks, we are changing every Thames River fund name. Some of them are just a clean swap out from Thames River to F&C but some of the changes will more accurately reflect what the funds actually do.”

When the Navigator name comes into effect, other changes will be seen. Thames River Cautious Managed’s full name will have changed to F&C MM Navigator Moderate, Thames River Balanced Managed to F&C MM Navigator Progressive and Thames River Equity Managed to F&C MM Navigator Select.

Fennell adds that the name changes, which also sees the group drop the term ‘absolute return’ from its traditional funds, represent the last stage of the hibernation process.

F&C bought Thames River in 2010 in a bid to diversify its revenue and add higher-margin funds. Speculation over the future of the Thames River brand has been rife since F&C said last May it was considering putting its fund range under a single name.

Charles Stanley Direct head of investment research Ben Yearsley says: “It is a bit of a strange one as the Thames River brand is probably better quality despite the F&C brand being better known.”

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