National IFA RJ Temple is opening a campaign to benefit the Southern Africa Crisis Appeal by giving money each time it finds lower life cover quote for clients.
The Lifeline campaign offers a free quotation for life insurance and for each quote that is lower than the person's current premium, Temple will donate £10 to the charity appeal.
Even if it cannot come up with a cheaper quote, Temple will donate £2 to the fund.
The firm says that as life insurance premiums have fallen by an average of 50 per cent since 1994 and by 15 per cent in the last year, anyone who took out a policy more than 12 months ago is likely to be able to make a saving.
Marketing director Ian Millward says: “We are delighted to have come up with a way of supporting this appeal, which desperately needs help, while saving our clients hundreds or even thousands of pounds.
“As well as the falls in rates, many people have policies that are uncompetitive. This is often the case with mortgage cover arranged by a lender. Over the life of a mortgage, these two factors could make a difference of several thousand pounds, which could be invested for a very useful nest egg.”