Wrap providers will increas-ingly tailor their technology to suit advisers’ and distributors’ needs, according to providers.
Speaking at The Platforum conference in London last week, Macquarie head of distribution John Porteous said: “I think that we might start seeing advisers saying ’this is how I want the platform technology to work for me’. Advisers are clearly not going to go and build their own technology companies but they might go direct to the vendor for a white-labelled platform or might establish links with technology firms.”
Ascentric sales and marketing director Richard Goodall agreed. He said: “There is a large market for firms who want to take the technology and the outsourced administration, reshape what it looks like and then take it to the client.”