Technology solutions provider Screen Pages is setting up a product which allows IFAs to target members of group schemes in a direct and cost-effective way.
Staff Care helps IFAs to sell directly to employees of corporate clients by maximising the latest internet technology.
The plan allows scheme members to clearly see the current and projected value of their benefits packages and includes a link to pension providers for the tracking of contributions and fund values.
Screen Pages has teamed up with employee benefits specialist Cartlidge Morland to design Staff Care.
While it is not the first product of its kind, Screen Pages believes its comprehensiveness and user-friendly format will help IFAs deliver worksite marketing solutions to clients' employees.
It says recent research from Ernst & Young indicates that an estimated 60 per cent of employees want voluntary worksite products while less than 10 per cent have access to such products.
Screen Pages managing director Philip Hollingdale says: “We believe that Screen Pages, with its track record in developing business critical consumer facing transactional applications for the IFA market, is perfectly positioned to help our clients take a large share of the expanding employee benefits market.”