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Tech firm launches share class comparison tool

Adviser software firm O&M Systems has developed technology which aims to help advisers compare the price difference between bundled and clean share classes.

The technology, available through adviser programmes O&M Profiler and O&M Investment Profiler, uses data from Morningstar to enable advisers to identify which funds are clean and which are bundled, compare total expense ratios and produce fund sourcing and fund audit reports to evidence due diligence.

O&M director Graham Miller says: “We have worked with the platforms and Morningstar to deliver this technology, which we hope will be of value.”

The Platforum head of adviser channels Freddie Findlater says: “There is real concern in the adviser community that the proliferation of share classes could lead to widespread confusion and inertia when it comes to moving funds from platform to platform. Anything that makes the fund selection process easier and more intuitive for advisory firms could really change things.”

Pilot Financial Planning director Ian Thomas says: “Tools that can assist advisers in maintaining independence and carrying out due diligence efficiently are good to have in the market.”

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