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Tech-based loan broker Citri offers a network alternative

A technology-based mortgage broking firm has been set up in partnership with The Mortgage Times.

Citri has been created by former Axa distribution director Keith Atkinson, who worked at Allied Dunbar and Positive Solutions. It is funded entirely by private equity finance.

Atkinson says he is setting up Citri as an alternative to the network model.

He says: “Citri’s technol-ogy offers brokers a complete back-office solution from commission and electronic communication as well as an entirely electronic sales compliance and CRM process.”

Brokers who sign up with Citri get an off-the-shelf business model, including a laptop, sales process training, a personalised website and email hosting facility.

Atkinson says 60 mortgage professionals have already completed its induction process.

Citri will also distribute protection products from Axa, Prudential and Zurich.

Atkinson says: “Citri is positioned to become a strong distributor brand in an ever changing, complex purchasing environment.”

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