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Tech aid for advisers to profit from all levels of client

Back-office technology supplier Time4Advice says it is focusing on ensuring it can help advisers service all levels of clients profitably.

The firm is led by Quay Software founders Roland Rawicz-Szczerbo and Mitchell Philpott along with ex-Bluefin directors Jon Everill and Mark Turner and ex-Bluefin head of business consultancy Paul Young.

The system is powered by Microsoft Dynamics, a CRM solution which is integrated with all Microsoft programmes. The launch was delayed by two months after a new version of Dynamics came out earlier this year.

The tool integrates other companies’ quotes, policy tracking, valuations, commission and consumer engagement tools solutions rather than producing its own offerings.

Time4Advice is working on integrating valuations and commission feeds from several platforms and providers and will announce them as they become live.
Upon launch, it will have price feeds and analysis tools available from Morningstar and FE and electronic verifications from EIDV.

The system will cost advisers £75 a month for the basic service and will cost up to £100 for additional document management, email campaigns and fund factsheet facilities.

Young says: “Now advisers can profitably engage with clients at all levels and deepen the relationship they have with higher-value clients. People who say that advisers have to get rid of lower-end clients are talking rubbish.”

Rawicz-Szczerbo says: “Previously, back-office software has been about all the different features and capabilities that appealed to different market sectors. What we are doing is trying to integrate with firms that perform those capabilities best and work in partnership instead of competing with them.”

Finance and Technology Research Centre director Ian McKenna says: “It is a highly innovative idea and should have the potential to deliver a useful solution but it is disappointing how long it has taken them to get to market.”

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