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TD Direct takes aim at Fidelity and Axa with further price cut

Direct to consumer platform TD Direct has tweaked its pricing structure for the second time this year, undercutting rivals Fidelity and Axa.

The platform has 0.05 per cent from its pricing structure, with a charge of 0.3 per cent on assets under £250,000 and 0.2 per cent on assets over £250,000.

The move undercuts Fidelity and Axa, who both announced their pricing at 0.35 per cent in January.

In January, TD Direct moved to introduce a charge cap at £1,750, after AJ Bell’s Youinvest announced a £200 annual price cap plus dealing charges.

TD Direct’s new charges see the cap reduced to £1,500.

It was one of the first platforms to announce an unbundled charging structure last year. 


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