Money Marketing this week launches a major new initiative aimed at every
firm in the UK employing more than 10 people to help IFAs capitalise on the
opportunities in the stakeholder pension market in the run-up to the
Thousands of businesses have yet to seek advice on stakeholder –
prospective business that could come to your firm. That is why we have
teamed up with our sister publication Employee Benefits – and sponsors
Royal & Sun Alliance and Legal & General – to offer you the chance to be
involved at a local level with a national campaign to raise stakeholder
Employee Benefits is the only magazine written exclusively for the
employee benefits decision-makers in firms – the people who have to make
the decisions on stakeholder.
Next month, Employee Benefits will publish a special guide which will be
sent to the 100,000 businesses in the UK employing more than 10 people, the
key market for stakeholder.
The 16-page magazine is an independent step-by-step guide to what
stakeholder means to them – and what decisions they need to take. It makes
it clear that most firms will need advice.
Throughout the magazine, employee benefits decision-makers are encouraged
to log on to the Employee Benefits website – employeebenefits.co.UK. Here
they can follow a simple decision tree designed to highlight the issues
that their business faces in relation to stakeholder.
At the end of this process, they will understand that they are likely to
need advice so alongside the decision tree we will be offering a unique
stakeholder IFA locator service. Firms key in their postcode and will
immediately be given a list of the 10 nearest IFAs willing to give
For just £120 (including VAT), you can ensure that your IFA firm will
appear in this local listing for the next year.
You will benefit from the extensive promotion of the guide to the UK's key
100,000 businesses, including advertising throughout September in the Mail
on Sunday, the paper that small to medium-sized businesses are most likely
All you have to do is fill out the form (left) and fax or mail it back to
us and we will ensure your firm's details are added to our IFA locator
directory for the initiative's launch early next month. We will invoice you
We expect demand to be high so, to ensure that your firm is listed from
the start of the campaign, please respond now. The guides will be sent out
in the second week of September.
Employee Benefits editor Debi O'Donovan says: “The deadline of 8 October
is looming – and all employees must have access to a stakeholder pension
plan by then. But if employers are still in the dark or haven't got round
to organising one, we are telling them not to worry, there's still time.
“Our supplement explains everything they need to know about implementing a
scheme, from selecting the best package for their employees, to sorting out
the paperwork and payments and tying up the tax and legal issues. It's
packed with all the facts to make stakeholder work for them.”
The stakeholder campaign is just the first in what we hope will be a
series of joint initiatives between Money Marketing and Employee Benefits
magazine designed to give you a low-cost marketing route to local firms
looking for employee benefits advice.