I am writing to formally voice my strong objections to the situation regarding the changes to the “standard” entries for the IFA Promotion website.
I have just learnt that if, as I intended to do, one remains with the standard entry, the web address and, more impor-tantly, your email address are no longer going to be shown.
I further understand that they will only be shown if you take up the enhanced and additionally chargeable website offering which has other additional benefits.
These circumstances are entirely unacceptable and this form of marketing is an example of very poor professional practice. To my knowledge, and I am sure IFAP will correct me if I am wrong, none of its written material which has been sent out to date clearly states that this is the situation.
The only written infor-mation is an illustration of the standard entry which does not forcibly draw to your attention the fact that you are going to lose these important address facilities but does it, as it were, by default.
It is like having an entry in Yellow Pages and being told that your phone number will only be printed if you take up a new chargeable enhanced format.
The public look for this information on the web and expect to find an email address to make contact. It is quite wrong to withdraw what has existed up to now and then sell it as part of an enhancement when members had the facility originally.
It is even more unforgiveable, given the way IFAP has gone about introducing these changes, and I ask it to reconsider.
DPB Independent Financial Services,