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Talkback

“Yes. The idea is sound but whether it will be implemented by IFAs or not is another matter.”

Chris Moxon,CW Moxon & Co

“Yes. I don&#39t expect it will work but something has to be done over misleading ads.”

Pravin Bhatt,Bhatt & Associates

“Yes, but its success depends on whether people use it.”

Michael Rice,MJR Financial Services

“I don&#39t think it will make much difference either way.”

Robert Jefferies,R Jefferies Insurance Services

“Yes, I do support it.There certainly have been misleading ads in the past. If I saw one that was out of line, I would call up the hotline to protect myself and my clients.”

Paul Murphy,PPM Financial Services

“Yes, definitely. I believe the public must be given the correct information at all times and if an ad is unclear, unfair or misleading I have no problem with someone telling the FSA about it.”

Stephen Hughes,Tower Investment Financial Services

“If people are trying to mislead the public then frankly they ask for what they get. There are rules they need to abide by.”

Kenneth Ball,KJ Ball Financial Services

“Yes. I can think of advertisements that I have seen that are difficult for the consumer to understand.”

Mark Dubbins,John Critolph (Life Pensions & Mortgages)

Yes 88%

No 0%

Don&#39t know 12%

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Apple: a stellar technology story

By Ali Unwin, head of technology sector research

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