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Talent shows to seek stars for new campaign

Abbey National hopes to tap into the public&#39s passion for self-publicity by holding talent shows for its customers to find stars for its new advertising campaign.

Abbey is holding three talent show events, in the style of the TV programme Soap Stars across the UK in January and February. The winners will star in a series of television, poster and press advertisements during the year.

Budding actors will be asked to perform a famous scene from the world of television in front of an audience of shoppers and a panel of celebrities, casting agents and local media.

The talent shows will take place in shopping centre in Leeds, Milton Keynes and Croydon. Abbey is setting up a hotline for would-be stars to register for the events, with entry forms also available in branches.

Abbey hopes the advertising campaign will reinforce its connection with its customers and reinforce the proposition of a bank making its customers&#39 lives easier.

Marketing director Janet Connor says: “We are incredibly excited to be able to offer our customers the opportunity to be our brand ambassadors. It underpins our brand relaunch by showing our customers how much we value them.”

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