Symponia says care at home is often being overlooked by self-funders of long-term care because of negative misconceptions of state provision.
Funders using state money are assessed by the local authority and given domiciliary care but Symponia says there have been problems in accessing home care via councils’ care providers.
The professional body says there is a “two tier system” between state and private options.
It says there are many benefits to staying at home and the cost can be similar to a care home for individuals and cheaper for couples.
Other benefits include being able to stay at home and live independently for longer as well as couples staying together instead of moving into a care home.
Symponia managing director Janet Davies says state-funded home care has a bad reputation that is damaging private home care.
She says: “It is rarely the fault of individual carers and has everything to do with local authorities not being able to allocate more realistic funding and resources to their elderly citizens.
“A huge chasm exists between this inadequate and sad state of affairs and the standard of home care enjoyed by people who are not relying solely on state funding but paying privately for home visits or live-in care out of the family purse.”
Davies explains people who are relying on state funding can get their care allowance paid directly to the care provider, as long the provider is registered with the Care Quality Commission.
She says: “A number of home care groups are happy to work with elderly clients in this way.
“Sadly, even with direct payments, in many cases, the funding probably will not be enough to pay for a full care package and until local authorities start to cover the true cost of care, this unfair two-tier system will perpetuate.”
Carematters director Brian Tabor says: “The opportunity for care at home should always be considered first. Selecting your own domiciliary care provider as a self-funder can be filled with difficulty so it is a service advisers could get involved with by building relationships.”