Swiss Re is launching an online tool that analyses how healthy consumers are to identify appropriate life insurance products.
The tool is based on road-tohealth’s Q Score concept, which rates a person’s health and places them in a queue of 100 people of the same gender and age. Those in the worst health are put at the front of the queue and the healthiest ones are placed at the back.
The tool assesses consumers through an online questionnaire, backed up with biometric measurements that can be taken in any pharmacy or arranged in the workplace. This information then links into Swiss Re’s underwriting service.
Swiss Re UK chief executive Russell Higginbotham says: “Life insurance is a cheap product but its penetration of the market is not great. Our focus is on making insurance easier to buy.”