Swiss Life is boosting underwriting cover by up to 15 per cent without adding any extra charges to attract more IFA business.
The increased underwriting cover will mean top-earners salaries would have to grow by as much as 15 per cent before Swiss Life has to charge for any additional cover.
The extra underwriting cover is being offered to group life schemes. These are used by employers offering occupational schemes and group personal pensions.
Swiss Life Employee Benefits Administration manager Steve Welsh says: "We are aware of the problems caused by the current system operating in the group risk market for both clients and IFAs.