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Swip finetunes sales and marketing team to improve IFA support

Scottish Widows Investment Partnership is restructuring its sales and

marketing team to provide better support to IFAs.

The move will see the newly structured team headed by director of global

marketing Fiach Maguire. He recently joined from Perpetual where he was

pensions development director for the UK.

The restructuring will also see Jaki Platt join from Invesco Perpetual to

become retail division director. Chris Walker, who was previously Swip&#39s

global business development director, will become institutional division

director.

All Swip&#39s institutional business is being brought into one division under

Walker as its growth is a key strategic goal for the company.

Bob Lawson will continue in the role of marketing director and will be

responsible for advertising, product development and the Swip brand. Former

director of client services Bob Prance is taking on a new role to develop

ventures in Japan and South-east Asia.

Maguire says: “There are three main objectives – to enable us to provide

better

support to IFA, direct and network sales, to give the institutional

business the prominence it deserves and to put in place the marketing

structure to drive our global ambitions.”

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