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Sway is set to expand despite defections

Sway is looking to move into the generalist IFA conference arena with an

annual summit to rival Pims.

It also plans to expand its Senate programme to two investment conferences

a year in Monte Carlo in the summer and Malta in the winter.

The news follows last week&#39s decision by Aberdeen, M&G, Invesco Perpetual,

Schroders and SG Asset Management to withdraw from next year&#39s Sway

conference after a dispute over the heavy itinerary and high numbers at

this year&#39s Madrid event. The five are set to team up with firms such as

Credit Suisse Asset Management and several other providers to launch their

own conference next spring.

In an interview with Money Marketing this week, Sway chief executive John

Maguire says he was unfazed by the breakaway and is working on an

additional conference which will take 10 fund firms around the UK this

October.

The Equate conference, which will include names such as Investec, Old

Mutual and Newton will tour six venues, and will aim to reach the UK&#39s top

1,000 IFAs.

Commenting on the withdrawal of the five firms, Maguire says: “If you

speak to the delegates, they will say they see plenty of the big groups.

The people they do not see all the time are the people they want to spend

three days with. No, we are not happy that five of them have decided to

club together and do their own thing but it is not the end of our world.”

Profile, p37

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