Sway is looking to move into the generalist IFA conference arena with an
annual summit to rival Pims.
It also plans to expand its Senate programme to two investment conferences
a year in Monte Carlo in the summer and Malta in the winter.
The news follows last week's decision by Aberdeen, M&G, Invesco Perpetual,
Schroders and SG Asset Management to withdraw from next year's Sway
conference after a dispute over the heavy itinerary and high numbers at
this year's Madrid event. The five are set to team up with firms such as
Credit Suisse Asset Management and several other providers to launch their
own conference next spring.
In an interview with Money Marketing this week, Sway chief executive John
Maguire says he was unfazed by the breakaway and is working on an
additional conference which will take 10 fund firms around the UK this
The Equate conference, which will include names such as Investec, Old
Mutual and Newton will tour six venues, and will aim to reach the UK's top
Commenting on the withdrawal of the five firms, Maguire says: “If you
speak to the delegates, they will say they see plenty of the big groups.
The people they do not see all the time are the people they want to spend
three days with. No, we are not happy that five of them have decided to
club together and do their own thing but it is not the end of our world.”