Sway chief executive Jon Maguire has revealed a £30m plan to buy Bristol City FC and propel it into the Premiership.
But he has clashed over the plan with Hargreaves Lansdown chairman Steve Lansdown, who is chairman of City, currently in the Coca Cola League One.
Maguire, a City fan of 14 years, believes City is one of the most underperforming teams in the league, given the size of its catchment area and he has called upon the club's board, which owns 90 per cent of the shares, to put it up for sale. He says he could use his City contacts to find a wealthy person willing to buy the club, pay off its debts and bankroll a promotion bid.
But Lansdown, who received Maguire's proposal in a faxed letter that was sent simultaneously to the Bristol Evening Post, says the proposal does not amount to a plan because it gives no detail of where the money will come from or how it would be used.
Lansdown says: “Jon is a good salesman with lots of good ideas. That is why I do not dismiss this. I just think the way that he has gone about this is not business-like.”
Maguire says: “If I am just a salesman, then he is a bean counter. People like him lack ambition. They just want to break even each year.”