Sway is appointing David Hall as director, digital media. Hall was formerly managing director of Real Time Multimedia, and has worked in digital communications marketing for 20 years.
In his new role at Sway, Hall will be developing live and on demand internet media to the financial services sector. Sway is developing the capability to deliver real-time participative conferences for IFAs, and is expected to formally launch the project in the coming weeks.
Hall says: “Rather than IFAs travelling to hotels, the alternative has to be delivering conferences to the desk-top. We are looking at making it as interactive as possible, so questions and answers can be emailed in real time.”