Britons are prepared to be celibate if it means they can live to 100 according to a survey by Bupa.
The Ipsos MORI research asked 1,003 people whether they would sacrifice sex in order to prolong their lives and 40 per cent of respondents said they would.
Forty-eight per cent of women answered yes to the question compared with just 31 per cent of men, while 42 per cent said they would sacrifice travelling to ensure they lived to 100.
The poll found that people aspired to live to age 85 on average but 49 per cent believe scientists should continue to keep trying to prolong peoples life spans.
Sixty-four per cent of those surveyed thought it was more important to live sensibly and prolong your life rather than live fast and die young.
The research was commissioned for the Bupa health debate Three score years and when? How far can we prolong life and what are the implications? which is taking place at the Royal College of Physicians in London today.
Bupa medical director Dr Andrew Vallance-Owen says: Britain is facing an ageing time bomb with major challenges presented by retirement, the desire to live longer and the increasing burden of caring for older people.
However, the question has to be asked can society cope, with only one in three believing that an ageing population brings more benefits than problems.