SVG Investment Managers has announced it will rebrand as GVO Investment Management at the end of the year.
The rebrand reflects the recent acquisition by Swiss-based investor Hansa Aktiengesellschaft.
The deal was announced in August and sees Hansa Aktiengesellschaft become the majority stakeholder in SVGIM, which invests in UK equities by applying private equity techniques to public markets. Senior management at SVGIM hold a significant minority stake.
In mid-August, Hansa had assets under management of more than $1.8bn (£1.1bn), while SVGIM runs around £200m.
SVGIM chief executive Adam Steiner says: “It has been a very successful year for our business in terms of growth and investment performance. We are very excited about the opportunity our new ownership structure presents to improve and develop our client offering.
“Our new name, along with the associated rebranding, will help us to establish a clear identity in investment management.”
Following the acquisition announcement, Steiner revealed plans for a recruitment drive to add to its research and marketing staff to help strengthen the firm’s presence in the UK discretionary and retail-advised markets.
The JHC Partnership director Keith Iles says: “It is a crowded marketplace and it depends who SVGIM is gearing its marketing towards. If its performance is good then it will be noticed.
“Having Hansa behind the company will help it gain traction. It is likely SVGIM, or GVO as it will be known from next year, will be targeting the bigger IFA firms with research and rating fund lists.”