Suuqea managing director David Cox says the reporting and profiling service provides IFAs with a detailed and unbiased portrait of clients and their financial behaviour.
Cox says in light of the retail distribution review advisers will need to demonstrate a thorough understanding of their customer base.
He says: “Not only will Experian’s consumer classification tools provide IFAs with a more objective and insightful basis for profiling customers, they will also help IFAs develop appropriate customer contact strategies.
“IFAs will also be able to develop competitive tariffs for professional services that avoid the trap of competing on price alone in a sector that is based on advice, service and long-term, trustworthy relationships.”
Cox says the process can also aid in the sale of IFA firms, allowing sellers and buyers to conduct due diligence and agree on the value of businesses.
He says: “In addition, there is an advantage for the clients in that this will create a more fluid market for financial services intermediaries to be sold, therefore contributing to an improved approach to the handover of client relationships.”