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Surge in number of hits on Teps website

Endowment policy purchaser Surrenda-link says its website generated four times as many enquiries in the last six months of last year as in the same period of 2001.

The firm puts the increase down to growing awareness of the sector, especially since the FSA started its review of endowments in 2000.

Between July and December 2001, it recorded 231,555 hits compared with just under 60,000 in the period in 2000.

The website, at www surrendalink.co.uk, contains information on Teps for intermediaries and consumers on how to sell an endowment policy and offers an evaluation.

It says the traffic it generates has increased since the site&#39s redesign in March 2001, with around 12,371 individual users that month compared with 9,754 in the previous month.

Surrenda-link says the site has generated interest in Teps as an investment and, due to demand for more information, it is developing an area of the site specifically for investors.

It believes the number of visitors will grow further when FSA consultation paper CP106 is adopted this year which will force life offices to inform clients of their options to sell policies.

Surrenda-link marketing manager Matthew Roche says: “By using the internet, consumers and IFAs have the information at their fingertips and may receive a valuation that is 30 per cent more than the surrender value offered by the life office. Many people obviously consider the 20 minutes on the website well spent.”

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