Former LV= head of protection Mark Jones has joined SunLife as protection director.
Money Marketing revealed Jones had left LV= in October after four years with the provider.
He will join over 50s life cover provider SunLife on 1 June and will report to managing director Dean Lamble.
Lamble says: “I am delighted with our appointment of Mark. He is a highly respected industry leader in protection with a great degree of passion to change the way consumers are engaged and served in the protection market.
“SunLife sees protection as one of its core focus areas for the future and is already seeing success in its recently launched direct-to-consumer offerings.”