Sun Life Financial of Canada has been established in the UK market since 1893. The firm says the rebrand is indicative of the importance of the IFA community to the business’ future success.
Chief executive Janet Fuller says: “The months since the deal completion have been very successful as we bring the two organisations together.
“The rebrand, which complements our global positioning, is a major milestone in this integration process.
“In the UK, there is currently a need for a new generation of retirement solutions that offer high flexibility and real returns, but low risk and access to equity-based investments with a guarantee.
“Having a strong brand, along with the excellent platform provided by i2Live and our commitment to work closely with the IFA community, puts us in a strong position to meet customer needs.”