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Sun Life Financial retrains salesforce

Sun Life Financial of Canada demob ilised a third of its salesforce following concerns about standards of training and competence.

SLFoC took its 750-strong salesforce off the road in two tranches to give them training on its new bespoke software system.

The company had put the full salesforce back on the road but then took around 220 salespeople back off the road bec ause of concerns that they fell short of the required levels of competence.

Having held them back for further training, Sun Life Financial Of Canada says it is hoping to have the remaining 220 salespeople selling again by the end of this week.

Spokesman John Moul ding says: “All our sales-force will be back in full force by the end of the week.”

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