Portman Building Society subsidiary Sun Bank is being rebranded as The Mortgage Works this week.
Portman group manager (intermediary marketing) Richard Farr says there will be similarities between the branding of Sun Bank and The Mortgage Works.
He says the change has been made through necessity rather than desire.
After its acquisition by Portman in September 2001, the FSA told Sun Bank it could not have the word bank in its name as it was no longer trading as a bank.
Sun Bank will not be launching a new product. Farr says the company does not want to give the impression that the rebrand is a complete reinvention of its market proposition.