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Sun Bank looking to raise its IFA profile

Sun Bank has appointed Proteus Public Relations to develop awareness of its brand in the intermediary mortgage market.

The bank, which was bought by Portman Building Society last year, offers a broad range of residential mortgages through financial advisers but it specialises in the complex prime market.

Proteus is a communications company specialising in financial services.

Sun Bank marketing director Chris Cummings says: “We have appointed Proteus because of its detailed understanding of the intermediary mortgage market, both at a strategic and tactical communications level. This, coupled with a proven track record of implementing success-ful communication programmes on behalf of other lenders and strong relationships with the trade media, made it stand out during the pitch process.”

Proteus director Josh Cooper says: “I believe this win confirms our position as the UK&#39s leading PR consultancy within the intermediary market. We are delighted to have been appointed by Sun Bank and are looking forward to working with it to help raise its profile during 2002 and beyond.”

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