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Sun Bank in ad push to forge more IFA links

Sun Bank, a subsidiary of Sun Life Finance of Canada, is starting on a

year-long marketing campaign to raise its profile among IFAs.

The aim is to increase sales of the bank&#39s range of flexible mortgage products.

Currently, 25 per cent of Sun Bank&#39s mortgage sales come through IFAs.

The campaign kicks off with a series of ads in the main financial trade

press, expanding to other tradepapers throughout the year. It will be

supplemented withdirect marketing to IFAs.

The bank has formed a special team dedicated to raising its profile among


Sun Bank prides itself on the flexible attitude it takes to mortgage

products. It targets consumers that most high- street banks reject, such as

the self-employed, individ-uals with a bad credit history and those looking

for buy to let or let to buy.

The bank says it is det-ermined to be the most flexible player in the

mortgage marketplace.

It hopes to attract IFAs with personal visits to their offices by

underwriters and on-the-spot decisions about loan applications.

Marketing director Chris Cummings says: “The bank&#39s aim is to be

recognised as the first-choice provider of individual mortgage solutions

and the campaign is designed to build the Sun Bank brand in the IFA



Court shuts down Century mortgage accelerator firm

Mortgage broker Century Mortgages and its associate Mortgage ControlServices are to be wound up for misleading their clients and the salesteam.The Department of Trade and Industry petitioned the High Court to closethe companies down on the advice of the Secretary of State for Trade andIndustry who found the companies had not warned clients about thedisadvantages […]

Portillo keeps his cards close

The annual general meeting of the Centre for Policy Studies is a grandaffair. The great and the good turn up to salute a thinktank that has beenat the heart of Conservative thinking for 25 years. The guest speaker has agilt-edged opportunity to lay out fresh Tory thinking and to be guaranteedextensive media coverage.So why did […]

BSI ready to fly a kitemark for financial advice

The British Standards Institution, which tests everything from crashhelmets to condoms, is discuss-ing kitemarking finan-cial advice.The OFT suggested that the BSI should be handed responsibility forfinancial service standards last year after it ran into problems over theimplementation of its own code of practice.The move has sparked hostility from IFAs who feel it will only add […]

IFAs won&#39t risk their shirts on favourites

There is no secret to guaranteed success when it comes to choosing a fundmanager.Investment IFAs claim if there was such a road to riches, they would allhave retired a long time ago.But each has their favourite fund managers which they believe are goodbets for long-term growth. These vary between well-established firms andthose which do not […]


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