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Sun Bank bolsters support for IFAs

Sun Bank is strengthening its business development team in what it believes are key areas before embarking on a nationwide sales drive to IFAs.

The company is looking to appoint a series of business development managers to strengthen its relationships with IFAs in areas where it has a strong presence, such as the South-east.

The move follows a decision by parent company Sun Life Financial of Canada to pull its 1,700-strong direct salesforce off the road in February. The move forced the mortgage bank to concentrate solely on IFAs as a distribution channel.

The first appointment to the revamped team is Roger Thompson, who joins as business development manager for London and the South-east. Thompson comes from IFA firm Buckles and was previously at national IFA Berry Birch & Noble. This is his first job as a broker consultant.

He will be responsible for generating and assessing new business within his area.

Sun Bank is looking to recruit five more regional business development managers who are trained underwriters and have experience working with IFAs. It aims to double its team from six to 12 within six months.

Sun Bank sales and marketing director Chris Cummings says: “Earlier in the year, we launched an initiative to help IFAs identify clients who were falling into the mortgage abyss. The response has been very successful and this latest drive is in response to that.”

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