Will, who joined Stroud last week from Accord, where she was managing director, says she will be testing the current model in the coming weeks.
Stroud & Swindon postponed its intermediary subsidiary, which was planned for the first quarter of this year. It was originally to offer light adverse and buy-to-let products.
Will says: “Top of my list is to find out how good the current proposition is. In the coming weeks, I am going to play broker and look at the solution. We need to consider how we are going to differentiate the company.”
She says she is keen to persuade Stroud & Swindon that there is merit in writing prime business as well as buy to let and sub-prime.
She says: “It seems to me that if we are going to provide all the facilities and if the economics are right, I cannot see why we would not offer a prime mortgage range.”