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Stroud & Swindon’s Will has prime motivation

New Stroud & Swindon sales and marketing director Linda Will plans to widen the scope of the society’s postponed intermediary subsidiary by offering prime mortgages as well as specialist products.

Will, who joined Stroud last week from Accord, where she was managing director, says she will be testing the current model in the coming weeks.

Stroud & Swindon postponed its intermediary subsidiary, which was planned for the first quarter of this year. It was originally to offer light adverse and buy-to-let products.

Will says: “Top of my list is to find out how good the current proposition is. In the coming weeks, I am going to play broker and look at the solution. We need to consider how we are going to differentiate the company.”

She says she is keen to persuade Stroud & Swindon that there is merit in writing prime business as well as buy to let and sub-prime.

She says: “It seems to me that if we are going to provide all the facilities and if the economics are right, I cannot see why we would not offer a prime mortgage range.”


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