View more on these topics

Stroud & Swindon increases its focus on protection

Stroud & Swindon Building Society has increased its focus on stand-alone protection policies in a bid to defy the mortgage slowdown, reveals its head of marketing David Rodney.

Rodney says the mutual, which is tied to Norwich Union for protection business, has re-tuned its protection strategy to focus more on individual plans rather than those sold off the back of a mortgage.

He says: “Even though mortgage sales have been slower, we need to recognise that many of our customers are savings customers and we need to offer them a range of protection products to meet their needs.

“With mortgage business not so vibrant we are having to look at all of our customers to determine whether they need cover or not and if they do, then we will provide it for them.”

So far this year S&S has written 170 protection policies, 75 per cent in branch and 25 per cent through the contact centre. Rodney now says its increased focus on protection business will create a great opportunity for the Society.

Recommended

Adviser on the Frontline

Intrinsic adviser Nick McEntee says his perspective on the world has changed following his experiences on a three-month tour of duty with the army in Afghanistan.

No alarms and no surprises

This week saw the demise of The Mortgage Business, HBoS’ packager lender, an unsurprising indication for many of how precarious the mortgage packager market has become.

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com