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‘Stop wasting cash on television ads’

The Money Advice Service has been slammed for spending too much money on brand awareness and advertising.

Last June, it ran a controversial £4m ad campaign which claimed it offers free, independent and unbiased advice which was a “breath of fresh air”. Its business plan for 2012/13 says it will spend almost half its annual £46.3m advice budget on marketing and brand awareness.

In the Treasury select sub-committee’s MAS inquiry last week, Advice UK national money advice coordinator David Hawkes said: “We have a concern over how much money is being spent on branding, on marketing and communications, including TV campaigns. The spend is about £20m compared with £30m being spent on advice. We are not confident that is right at all. That money would be much better spent on expanding front-line delivery rather than television campaigns.” founder Martin Lewis said: “Some of the people at the top seem more concerned with a narcissistic brand building exercise rather than giving one-to-one answers, which is what we need.”



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Shareholders to get pay vote once every three years

Business Secretary Vince Cable is to set out plans today to give shareholders a binding vote on executive pay once every three years. The BBC reports that once votes have been cast, companies will then have to stick to pay structures for the next three years or have another shareholder vote. Companies will also have […]


Scot Wids won’t provide data for Lakey CI site

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SJP co-founder Mike Wilson named in Queen’s honours list

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Choose life…

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There is one comment at the moment, we would love to hear your opinion too.

  1. Julian Stevens 21st June 2012 at 8:30 pm

    The MAS is a child of the FSA, so wasting other peoples’ money on whatever takes its fancy, without reference to any outside body, is part of its very culture.

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