The London Stock Exchange is launching a week-long campaign to increase people's awareness investing in shares.
The scheme called 'Share Aware' will push the message that over a ten-year period, shares have outperformed most other forms of investment. It will also give information on how they can invest directly or indirectly in companies whose products they know and use.
'Share Aware' is the second part of a major investment campaign and is taking place in Leeds. It is supported by companies such as Halifax, BT and British Airways.
The first phase which took place earlier this year attracted more than 25,000 enquiries to the exchange's 'share aware' hot-line.
Expenditure on the campaign has totalled approximately £1m during 1998.