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Sterling Life appoints new BDM

Sterling Life has appointed Gordon Westcott as its new business development manager.

The specialist protection provider offers individual term and disability protection cover products which are distributed via intermediaries and through its website.

Westcott has a strong background in customer services and marketing roles, recently holding positions in Hamptons International, Lloyds Brokers Holmans and Coyle Hamilton, each of which saw him involved in building a broad based network of intermediary partners.

Sterling Life director Alex Scott says: Gordons appointment is another important building block for us in the formation of a stronger company as we gear up for continued growth in 2006 and beyond. We are now looking to move forward with new products and services initiatives that will further develop our brand.

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