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Standard won’t hurry wrap

Standard Life’s wrap launch could be delayed until next year.

Marketing director John Taylor says he hopes the project will be launched by December but at the latest ahead of Standard’s demutualisation, which could be next summer.

The wrap project was init- ially expected to launch in the second or third quarter of this year.

Taylor says Standard wants to avoid rival wraps’ strategy of phased entry into the market, which he says IFAs have not liked. He claims that Standard Life will launch a full and comprehensive offering from day one.

The company is in talks with wrap providers around the world, including the US, Australia and New Zealand, although Taylor stresses it will not be a case of exporting a particular model in full.

Taylor says: “We still hope to launch by the end of the year and will be very disappointed if it is not launched by the time of demutualisation but we have learnt from rivals that a phased entry into the market does not work.”


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