View more on these topics

Standard spending £30m on TV push

Standard Life is splashing out £30m on its biggest-ever TV advertising campaign which will be launched in May.

The series of ads will aim to improve viewers&#39 recognition of the Standard Life name and finally brings to an end its ill-fated Wonderful Life campaign. The £8m Wonderful Life campaign, devised by Faulds Advertising in 1993, was finally axed earlier this year.

Research revealed that the campaign had failed to give the life office a clear image and inform consumers about its products. The new ads are expected to highlight Standard&#39s financial strength and its position as the second-biggest life office in the UK and the biggest mutual in Europe.

The company is choosing between four shortlisted ad agencies for the campaign, which will run for three years.

General manager (sales) Alan Maxwell says: "We want it to communicate a clearer picture of what Standard Life is all about. We have high prompted name awareness but low unprompted awareness. People thought the last campaign was confusing and our name was not being picked up on."

Recommended

Financial Options will self-regulate drawdown

IFA network Financial Options is to self-regulate members conducting deferred annuity and income-drawdown business to prevent a possible misselling scandal. The network, which has over 300 member firms and 600 registered individuals, fears many IFAs are unaware of how to give best advice on the complex issue. It is concerned that this could lead to […]

Male on Sunday

Our page 25 fella is gorgeous pouting Jeff Prestridge, personal finance editor of the Mail on Sunday&#39s Financial Mail. Prestridge amazed friends and colleagues with his stunning success in the battle of the bulge. In celebration, skinny PR person Paul Burgin (5ft 10in, eight stone) is producing a series of personal finance tableware. First item […]

Pru plans clawback crackdown on lapses

Prudential is cracking down on salesmen with poor persistency rates by clawing back commission on policies that lapse in the first two years. Salesmen will lose all commission on policies which lapse within six months. They will also lose a proportion of commission if policies lapse within 24 months. Pru did not publish a breakdown […]

Aberdeen Prolific aims for 8% yield with bond fund

Aberdeen Prolific is launching a high-yield bond unit trust which aims to return more than 8 per cent a year. The fund is for pension schemes and is specifically designed to take advantage of the abolition of advance corporation tax expected in this year&#39s Budget. At least 60 per cent of the fund&#39s portfolio will […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment